Posted in Uncategorized

Please Stop, HTC. Please.

This is why I will never touch htc again.

TechCrunch

Have a new phone? Better use fashion models to show them off. Because real people wear outfits that look like monochrome jellyfish and never smile and they want… no, need… your products.

That’s just what HTC did today in an industry that is plagued with gender inequality and “booth babe” marketing. They had models of both sexes strut around with phones designed to make it easier to take pictures of models.

Screen Shot 2014-10-08 at 4.37.17 PM
The occasion for this ham-handed event was the launch of the HTC Desire Eye, a phone that features front and back 13MP cameras — you know, for the selfies. Instead of celebrating a fairly amazing achievement, they turned it into a fashion event. And when mobile companies try to put on fashion events, everyone loses.

Technology companies generally struggle to make press events like these interesting. It takes something special to get people to look up from…

View original post 136 more words

Advertisements

Author:

Serial complainer.

Respond

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s